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Educate parents and young adults in practical money matters

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Why the “F” Word is so important for Women Investors

February 2, 2016 By Dina Isola 1 Comment

Ladies, it’s time to take charge of your money.  You know you need to; you know you want to.  So what’s holding you back? According to a 2015 Money Fit Women Study conducted by Fidelity Investments, 92% of women want to learn more about financial planning, and yet only 47% feel comfortable discussing money with a planner on their own.  What is the cause for this insecurity?  Trust.  They don't trust their own knowledge and they are not sure what professional they can trust. Here’s the “F” Read on...

Ignorance is Bliss … for Your Sales Guy

August 17, 2015 By Dina Isola Leave a Comment

Before my children understood what a lollipop was, it was very easy to swap it out with an apple slice. I was looking after their best interests, after all. But what if I wasn’t a concerned mother? What if I were a manipulative saleswoman needing to hit a certain commission level on apples that month to stay employed; or worse, to win a crystal paperweight and bragging rights among my very competitive colleagues? My example may seem strange, but if we apply this to personal finance, and not Read on...

Politics, Investing and Propaganda

November 5, 2014 By Dina Isola Leave a Comment

I used to look forward to voting when I was younger as I was certain of what I was doing. My lack of sophistication and naiveté made me see things in very simple terms and it was easier to choose between the “right” candidates and the “wrong” candidates. Now, I am jaded, and I realize that everyone has an agenda and some have better propaganda machines. An advertising budget can do wonders in painting either a shiny, albeit inaccurate picture; or a scathing and unfair one. Many investors fall Read on...

Dina Isola

Since 2002, Dina Isola has worked closely with investors, hearing their concerns. Drawing on her experiences and challenges, Real$martica was born, which focuses on making personal finance issues relatable to women, children and families and educating investors to make informed decisions. A contributor to A Teachable Moment, she is a client relations specialist at Ritholtz Wealth Management. She also serves on Stony Brook Children’s Hospital Task Force.

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Recent Articles

  • Mid-Year Pump
  • Break Free
  • Lazy Discipline
  • Mindful of Your Money
  • Stop Apologizing, Start Accepting
  • Reaching Your Financial Resolutions in 3 Easy Steps
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